Localized searches on search engines are becoming more and more widespread within the Area search engine marketing community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.
Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area search engine marketing content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area search engine marketing information.
Out comes the search engine philosophy of Localized Area search engine marketing. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local search engine marketing area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.
There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area search engine marketing perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area search engine marketing search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local search engine marketing professional so they can meet and communicate their desires in person, they would type in Palm Coast search engine marketing. The same obviously applies to all locals in the nearby area such as Daytona search engine marketing. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an search engine marketing company would not type Florida search engine marketing and the market is too general and would include results they would not be interested in.
For an search engine marketing professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.
In part two of Local Area search engine marketing we will discuss the importance of understanding the customers target market to achieve best results for Area search engine marketing.